THE PIERCE BRANDING
The Pierce draws inspiration from the area’s coastal style architecture and laid-back surfing culture, resulting in a brand identity that is both bold and breezy. The logo celebrates the playful, beach vibe by replacing the I in Pierce with a longboard. Emblazoned on the board, the initials “BB” proudly signify its connection to Boynton Beach. Branding extended to a large post-card-esque mural that wraps the exterior of the facade. This vibrant branding captures the essence of the laid-back coastal lifestyle, making The Pierce an irresistible destination for those seeking modern living with a splash of coastal charm.
