Poth’s General

Poth's General, a 25-acre mixed-use development located at 76th and Rawson in Franklin, Wisconsin, honors the legacy of the family-owned general store that once served as a pillar of the community. This new development brings together retail and residential spaces to create a vibrant, connected neighborhood. The design features a diverse range of building types that respond to the unique needs of the area while creating a welcoming environment for all. At the heart of the development is a spacious, centrally located green amenity area, designed to encourage social interaction and recreation. This green space is complemented by a seasonally programmed plaza, offering residents and visitors a dynamic, experience-driven space for year-round enjoyment. Thoughtfully integrated pedestrian pathways ensure that all residents have convenient access to these community-centered amenities. By blending modern living with the rich history of the area, Poth's General will serve as a thriving destination for years to come.